Since 1993 Cogest Italia has opened over 50 shopping centers and mixed-use complexes in Italy. Its extensive expertise and problem solving capabilities enable Cogest to deliver specialized consultancy at all stages of the start-up of a mall.
To this aim, the cooperation with Mall System, Cogest Italia business partner, is essential. Mall System is specialized in leasing of shopping centers, retail parks and multi-purpose complexes, and it plays a synergic role in Cogest consulting: it can provide the best merchandising-mix and brands’ selection for both new malls and centers undergoing restyling.
Feasibility and development
• Geomarketing, competitor analysis and positioning
• Consulting during the design phase
• Defining of the optimal concept
• Mix-merchandising and leasing
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Pre-opening and launch
• Naming and logo
• Opening
• Relationship management with local authorities and associations
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