Marketing and communication strategies are crucial for a shopping center success.
Basing on extensive analysis of the catchment area and expenditure patterns, Cogest Italia pursues marketing, commercial, advertising and promotional plans aimed at enhancing the image and the performance of each center.
• Qualitative and quantitative market analysis and customer satisfaction
• Catchment asrea analysis and penetration indexes
• Launch strategy
• Marketing and communication strategy
• Contests, promotions and events
• Public relations and press office
• CRM and loyalty programs
• Information point
• Web marketing
|
|
